Gaining Credibility and Earning Trust
Are people more likely to trust people who are "like" them? A recent article published in the Journal of Experimental Social Psychology suggests that this is the case. The article suggests that people are less likely to trust people with heavy accents. In the study, Shiri Lev-Ari and Boaz Keysar set up an experiment where they had 55 English speaking Americans judge the truthfulness of several trivia … Read more