What’s a way to make online shopping more appealing to game theorists? Make it a lottery, of course! For 10 USD, SomethingStore.com will send you . . . something. According to their website, the company will send you something randomly chosen from their inventory. They make no guarantee of suitability or value, or even that your "something" is brand new. Of course, the majority (I would venture, a vast majority) of their inventory would have to be less than $10 in value in order for this to be profitable at all, but part of what the customer is paying for, presumably, is the fun of playing the game.
This is either the best idea ever or the worst idea ever–I guess it depends on the density of risk-seekers among the general online-shopping population. The risk adverse, of course, are probably not the target demographic of a store such as this; nor are the risk neutral, if the distribution of values of products in their inventory is what I imagine it to be.
Now, I am not risk seeking, but I would love to know if the risk seekers out there would actually go for this–thoughts?