Gaining Credibility and Earning Trust

Are people more likely to trust people who are "like" them? A recent article published in the Journal of Experimental Social Psychology suggests that this is the case. The article suggests that people are less likely to trust people with heavy accents. In the study, Shiri Lev-Ari and Boaz Keysar set up an experiment where they had 55 English speaking Americans judge the truthfulness of several trivia statements read by people with varying accents. The participants were more likely to believe statements read by English speaking Americans than individuals with mild and moderate accents. Accents may be one factor that affects whether someone will trust a person. Other factors may include how a person dresses Continue reading Gaining Credibility and Earning Trust

Senators’ Digital IQ Ranking

A recently released study by L2ThinkTank.com suggests that Senate Republicans have a higher Digital IQ than Senate Democrats. However, after taking a closer look at the data, it appears that there is no difference between Democrats and Republicans when it comes to using the Internet to reach voters. Breaking down the index… does it truly capture Digital IQ? The Digital IQ Index measures┬áthe presence of Senators on the Internet. Here are the components: 25% Facebook (Presence, Number of Likes, Like Growth) 25% Twitter (Presence, Followers, Velocity of Tweets, Follower Growth) 25% YouTube (Presence, Number of Uploads, Number of Channel/Upload Views) Continue reading Senators’ Digital IQ Ranking