Senators’ Digital IQ Ranking
A recently released study by L2ThinkTank.com suggests that Senate Republicans have a higher Digital IQ than Senate Democrats. However, after taking a closer look at the data, it appears that there is no difference between Democrats and Republicans when it comes to using the Internet to reach voters. Breaking down the index… does it truly capture Digital IQ? The Digital IQ Index measures the presence of Senators on the Internet. Here are the components: 25% Facebook (Presence, Number of Likes, Like Growth) 25% Twitter (Presence, Followers, Velocity of Tweets, Follower Growth) 25% YouTube (Presence, Number of Uploads, Number of Channel/Upload Views) Continue reading Senators’ Digital IQ Ranking