“The Fun Theory”

The makers of Volkswagen have developed a fairly interesting "theory" about human behavior: if you make something fun, you can change people's behavior for the better. They call this The Fun Theory and have dedicated a website to demonstrating how it works.  In the first video of the website, they demonstrate how pedestrians leaving a train station can be induced to walk up stairs instead of taking the escalator next to the stairs. Normally people would choose the escalator because it takes less personal physical energy to leave the train station. However, it would be better for more people to take the stairs. In general, Continue reading “The Fun Theory”